GivePrism
Amplify your fundraising efforts and take donor personalization to the next level
with 360-degree insights into your constituents and prospects. By harnessing the power of Generative AI (GenAI) and Deloitte’s social, behavioral and economic data such as individual affinity scores and interest tags, GivePrism empowers your development office to conduct individualized donor engagement – at scale.
Enhance donor engagement and giving with GivePrism
In a world where your constituents are constantly bombarded with worthwhile causes asking for their attention and resources, it is essential to distinguish your own cause and rise above the noise. GivePrism by Deloitte is built to solve this challenge by providing you with comprehensive insights into your donor population and smart segmentation for more tailored solicitation and engagement efforts. Powered by behavioral, social, and wealth data and combined with GenAI features such as content generation, GivePrism enables you to focus on what’s most important – building relationships with your donors.
About the Data
The GivePrism dataset contains data on more than 270 million U.S. adults and more than 1,700 household variables, refreshed monthly. GivePrism aggregates and analyzes thousands of datapoints such as interest data, purchasing behaviors, survey data, and financial indicators to paint a comprehensive picture of who your donors are and what makes them tick.
GivePrism delivers value throughout the advancement lifecycle
Advanced Data and Modeling
Let GivePrism data and analytics do the work for you. With GivePrism predictive models and comprehensive interest data, you can quickly and easily view the causes and initiatives that your donors are most likely to support. Layer on AI models that are designed to predict donor likelihood and capacity to give to prioritize your engagement strategy.
Donor and Prospect Segmentation
Segmenting your donor lists can be daunting, but with Ask GivePrism you don’t have to do it alone. GivePrism’s built in GenAI assistant is responsive to your specific needs, providing bespoke segmentation and recommendations based on your use case.
Out-of-Network Identification
GivePrism can scan the entire the U.S. population to identify new, out-of-network, donors with high propensity, capacity, and likelihood to engage with your organization. Our data on interests, lifestyle, and preferred outreach channel helps you to engage with these new prospects in a manner most likely to catch their attention.
Automation through GenAI
Reduce the time you spend on administrative tasks such as manual research and crafting emails. GivePrism takes out the guesswork by tying prospect interest to organizational fundraising priorities, and can generate personalized content in seconds, saving you valuable time and enabling you to focus on high-value time with donors.
Next-Level Prospect Insights
The GivePrism dataset is the largest sociodemographic and wealth database in the U.S., allowing advancement and development shops to build a strategy around prospect interest and behavior.
Secured & Trustworthy
Trusted by the largest government agencies and Fortune 500 companies, Deloitte has built GivePrism to safeguard confidential and personal information, including secured GenAI features with our Trustworthy AI™ platform.
Smooth Integration
GivePrism doesn't add another complicated step to your workflow. Through easy integration with any CRM platform your organization is using, GivePrism will help reduce your time from prospect ID to outreach.
GivePrism is designed for higher education and nonprofit development and donor relations teams looking to enhance donor engagement and fundraising
success. By leveraging GenAI, it streamlines campaign creation, identifies high-potential prospects, and personalizes outreach at scale. Built to adapt based
on user feedback, GivePrism helps organizations maximize their fundraising impact with efficiency and precision.
Prospect Researchers &
Discovery Teams
Leverage advanced analytics to identify high-potential prospects most likely to engage and donate.
Annual & Leadership
Giving
Supercharge your annual giving strategy with smart segmentation, allowing Annual Gift Officers to personalize mass communications with ease.
Donor Relations &
Events
Take the guesswork out of event planning and donor engagement, leveraging GivePrism affinity models to plan events tailored to specific donor groups and geographies.
Contact Us
GivePrism’s Leadership Team
Principal,
Deloitte Consulting LLP
Sean Conlin
sconlin@deloitte.com
Associate VP Product Strategy,
Deloitte Consulting LLP
Raaj Parekh
rparekh@deloitte.com
GivePrism Sr. Product Manager,
Deloitte Consulting LLP
Benjamin Lynch
belynch@deloitte.com
GivePrism Product Manager,
Deloitte Consulting LLP
Caroline Campion
ccampion@deloitte.com
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